Work with me
Product strategy consulting that ships, not just decks
I work with founders and product teams on fintech, ERP, and marketplace products, from first scoping conversation through a shipped, working product.
How I help
Product strategy and execution, end to end
From first scoping conversation to shipped product, I work across strategy, design, and engineering so you're not managing three different vendors.
Fintech product strategy
Scope, regulatory posture, and money-movement architecture for payments, lending, and banking products.
ERP & enterprise workflow
Requirements gathering, buy-vs-build decisions, and workflow redesign for internal systems.
Marketplace & logistics platforms
Liquidity strategy, launch sequencing, and two-sided platform design that actually gets used.
Full-stack build
Hands-on web and mobile development when you need an experienced builder, not just an advisor.
Product management for founders
Roadmap, prioritization, and the operating cadence to ship consistently with a lean team.
Product & growth advisory
Ongoing strategic input as a fractional product lead while you scale toward your next raise.
How it works
A simple, transparent process
STEP 01
Discovery call
A free strategy session to understand your problem, stage, and constraints, no generic pitch deck.
STEP 02
Scoping & plan
A written scope covering regulatory/technical constraints, build-vs-buy calls, and a phased plan.
STEP 03
Build & ship
Hands-on execution or embedded advisory through launch, with clear checkpoints, not a black box.
Portfolio
Case studies
Testimonials
What it's like to work together
“Before Soft-Web Digital, we sourced candidates manually and posted new ads for every client request. Now we have thousands of reviewed candidates in our database, so we deliver faster with far less manpower.”
“Soft-Web Digital built our events and wedding marketplace. After delivery, I had a senior engineer review the product and he didn’t have a single bad comment. He even picked up a few things from their workflow.”
Working together, FAQ
- What does a typical engagement look like?
- Most engagements start with a scoping phase (1-2 weeks) producing a written plan, followed by either hands-on build support or ongoing fractional product advisory, billed monthly.
- Do you work with early-stage founders?
- Yes, a large share of my work is pre-seed and seed-stage founders scoping their first fintech, ERP, or marketplace product. I also work with mid-market teams on internal systems.
- Can you just review our existing product/roadmap?
- Yes. Standalone product or technical audits are available as a fixed-scope engagement, typically 1-2 weeks, producing a written assessment and prioritized recommendations.
Get a free 30-minute product strategy session
Tell me where you’re stuck, scoping, regulation, buy-vs-build, launch sequencing, and I’ll come prepared with a point of view, not just questions.
Pick a time