Product Manager · Product & SaaS Developer · Mobile App Developer
I help founders, startups & businesses automate, scale, and 10x revenue.
10+ years turning ideas into products that actually make money, ₦40B+ in revenue generated across 20+ shipped products, for 50+ clients locally and internationally.
- ₦40B+
- Revenue generated by products I've shipped
- 20+
- Products built and launched
- 50+
- Clients served locally and internationally
98+
Strategy sessions delivered to founders and teams
What I actually do
I don’t just consult. My team and I build.
Strategy without execution is just an expensive opinion. Alongside the advisory work, I lead an in-house team that designs, builds, and ships the actual apps, solutions, and systems behind it, so the plan and the product come from the same place.
Product Manager & Consultant
- Product strategy, roadmap & discovery
- Cross-functional team leadership
- Stakeholder & investor reporting
- Go-to-market planning and execution
Product Developer
- Full-stack product development
- Technical architecture & system design
- Build vs. buy decisions for AI tooling
- Managing engineering, design & DevOps teams
SaaS Developer
- SaaS platform architecture & multi-tenancy
- Subscription, billing & usage-based systems
- Scalability & performance audits
- API design & third-party integrations
Mobile App Developer
- Cross-platform & native app development
- App Store & Play Store deployment
- Mobile UX & performance optimization
- API integration for mobile backends
The journey
Hi, I’m Mayowa O. George.
I started over a decade ago as a product designer, learning how to make things people actually want to use. Curiosity pushed me into engineering, where I learned how to build systems that hold up under real load.
But my real work sits where creativity, technology, and business strategy meet: product. Over 10+ years I've helped local and international clients launch fintech platforms, marketplaces, logistics, exchange, real-estate, and enterprise systems that don't just function, they move revenue.
That work became Soft-Web Digital, a company built not just to write code, but to engineer growth. Today I lead a 15-person in-house team and advise founders on the decisions that determine whether a product scales or stalls.
Start here
What’s your next move?
Grab something free, see what I’m building, or get me looking at your product directly.
The Resources
Free · Read today
Templates, frameworks, and checklists lifted straight out of real client engagements. Pick the job you need done, the thinking is already written down.
Browse the libraryActive Projects
What I'm building now
The products and systems I'm actively shipping, with the reasoning behind the decisions. Useful if you want to see how I actually think before we talk.
See what's liveBook a Strategy Session
Free · 30 min live
Thirty minutes on the one decision you're stuck on. You leave with a written plan and three next steps, no pitch, no deck required.
Claim your sessionFree resources
Templates and checklists, free, no email wall to view them
The Visibility Playbook: How to Get Found on Google and Recommended by AI
A free guide for founders and business owners who want customers to find them, whether those customers search on Google or ask ChatGPT, Gemini, Perplexity, or Claude.
The Product Manager's Guide to Working With Engineers
Practical communication patterns for PMs who came from non-technical backgrounds
Marketplace Launch Readiness Audit
A 40-point audit before you open a two-sided marketplace to the public
Work with me
Let’s work together.
Whether you need one focused conversation, a system built, or a SaaS product shipped, here’s where to start.
Book a Strategy Session
Stuck on a decision that's costing you time or money every week it goes unmade? A focused session on the one thing you're stuck on, scoping, automation, buy vs. build, or a stalled launch. You leave with a written plan and clear next steps.
Book a sessionMobile App & SaaS Development
Watched a good idea stall because you couldn't find a team that could actually build and ship it? My team designs and develops the product itself, not just the strategy behind it.
Request a quoteConsultation & System Support
Making product and technical calls without anyone senior to pressure-test them? Ongoing leadership for teams that need that voice in the room, without the cost of a full-time hire.
Talk about consultingPartnerships & Speaking
Looking for someone who's actually shipped the products they'll be speaking about? Conferences, panels, workshops, and brand partnerships on product, AI, and building technology businesses in Africa.
Invite me to speakTestimonials
What people say after working with me
“Before Soft-Web Digital, we sourced candidates manually and posted new ads for every client request. Now we have thousands of reviewed candidates in our database, so we deliver faster with far less manpower.”
“Soft-Web Digital built our events and wedding marketplace. After delivery, I had a senior engineer review the product and he didn’t have a single bad comment. He even picked up a few things from their workflow.”
Come find me
I share what I’m actually building.
The tools that survive my own testing, the systems that worked, and the ones I quietly cancelled. New every week.
From the blog
Notes on product, AI, and building for scale
Product Management · Career
From Designer to Developer to PM: What Each Role Taught Me About Building Products
Ten-plus years across product design, full-stack development, and product management, and the lessons each seat at the table taught me.
Marketplace · Product Strategy
What Makes a Marketplace Product Actually Work (Beyond the Tech)
Marketplaces succeed or fail on liquidity design, not feature count. Here's how to think about the non-technical work that actually moves the needle.
ERP · Enterprise Software
ERP Systems: Buy, Build, or Customize? A Decision Framework
A three-question framework for deciding whether to buy off-the-shelf, customize, or build custom ERP software for your operation.
Get a free 30-minute product strategy session
Tell me where you’re stuck, scoping, regulation, buy-vs-build, launch sequencing, and I’ll come prepared with a point of view, not just questions.
Pick a time